Personal Value-Alignment Scanner

Invest and spend in line with what you actually believe.

Define your stance across six ethical pillars in under two minutes. We score US public companies and consumer brands against your profile in real time — with the granular controversy triggers most ESG scores hide.

Build your values profile Skip to sample dashboard

6-pillar model

Sustainability, geopolitics, human & animal welfare, politics, and health — each with weighted sub-metrics.

Absolute dealbreakers

Zero-tolerance toggles for animal testing, weapons, fossil fuels, ICE contracts, and more.

Invest or shop

Choose a trading watchlist or a values-aligned brand directory — same profile, two lenses.